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The Aside Voice January 11, 2009
Even though today's conversations in text are very much informal, we are still using tools such as email apps which are largely designed based on an outdated formal structure. Grandpa uses the the same Microsoft Outlook app to communicate in his business as he does with his grandchildren. See future post around redesigning the email application.

Formal greetings such as: sincerely yours, regards, best wishes, etc. today seem very unnecessary. In the old days there was a much greater time gap between correspondences and such great gaps call for more significant expressions of care. The psychology being: between now and then you could get eaten by a dinosaur. A fear we carried with us from when we were 'in the bushes'. See future post on 'in the bushes'.

The 'aside' concept continues to be useful in this lazy state of communication we find ourselves in today. Years ago while working at a design studio in San Francisco I kept my email sig line as (greeting here) with my name below it. I didn't want to completely be without a greeting just yet. As that act itself might introduce a bit of unfriendliness. With this aside, my reader can simply choose whatever greeting they prefer, and I trust they would choose one in their head that is appropriate to my tone in the body.

Other situations: When encountering a prompt to fill in a subject line, a title, or a list of your favorite whatever, the aside (a title here that is sure to impress) is an excellent maneuver.

When having to complete a thought but the phrase or particular word escapes you, and you realize that the incomplete portion is really unnecessary as the context itself would allow the reader to understand what you mean, and you don't want to bother pausing for what is in your mind is fleeting and in danger of loosing its track,.. in such emergencies the aside example (another word for love) is a maneuver.

When in reply to a text message and each character of text is a chore, truncate huge sentences such as "Yes, I am free then and it's a date! I'm so excited I just turned up the stereo and busted out in song" to a much more efficient (added to calendar) followed up by (rocking out in car). A great maneuver.

by Ericson